CRU Brand Consultancy's profileJan Erlinghagen's profile

G2K Group — Rebranding



For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.


Creative Direction & Design: Jan Erlinghagen
Art Direction & Design: Sandra Stäbler
Worded Identity: Bourben (Benjamin Clemens Nuebel)
Web Design: Jonathan Robrecht
Animation: Uli Henrik Streckenbach
Photography: Jan Schölzel
Picture Editor: Annabell Sievert-Erlinghagen
Presentation Templates: Romy Rauchfuß-Leonhardt
Watch the site live  g2k.ai
G2K Group — Rebranding
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